Monday 5 December 2016

Despite Miley's breast-baring and Kanye's speech VMA ratings drop for second year in a row

Published 01/09/2015 | 11:11

LOS ANGELES, CA - AUGUST 30: Host Miley Cyrus speaks onstage during the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
LOS ANGELES, CA - AUGUST 30: Host Miley Cyrus speaks onstage during the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Despite host Miley Cyrus' breast-baring and Kanye West's declaration that he would run for President, this year's MTV Video Music Awards saw another consecutive drop in ratings.

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The awards ceremony bagged 9.8million viewers across 10 networks in the US, a drop in viewership of 5 per cent on 2014.

Last year the show dropped 18 per cent from the previous year which had featured Miley's controversial twerking antics with Robin Thicke.

However, MTV revealed that the show garnered a whopping 21.4 million tweets, most of which revolved around Kanye's announcement and Nicki Minaj's verbal attack on Miley Cyrus.

Miley Cyrus
Miley Cyrus

Also, Facebook had 39 million interactions related to the VMAs.

The VMAs was the second most tweeted about programme of the year in the US behind Super Bowl.

Online streaming of the show was up by 155 per cent on last year as more and more viewers make the switch from terrestrial to digital.

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