Conscious coupling: Gwyneth Paltrow and Will.i.am to join forces for Apple's first reality show
The pair will team up for Apple's first reality show.
Gywneth Paltrow and Will.i.am will star in Apple’s first reality show, Planet of the Apps.
The show will see contestants pitch app ideas for phones in a bid to win a £10m investment.
Paltrow will serve as a mentor while Will.i.am will work as an adviser.
The actress announced she was parting ways with her lifestyle website Goop last week, which she founded in 2008.
Aside from being a musician and member of The Black Eyed Peas, Will.i.am is the director of creative innovation at Intel.
The pair will be joined by tech entrepreneur Gary Vaynerchuk, who will also serve as an adviser.
The show will be produced by Propagate and Apple, with no confirmed release date.