Among this year's wannabe celebrities are an opinionated journalist, a Catholic lingerie model and a twerking playboy bunny with a law degree, with more faces still to be met when the double launch continues tomorrow.
Helen Wood, known for taking part in a threesome with England footballer Wayne Rooney, has also joined Big Brother. This should be 'interesting' ahead of the World Cup in Brazil.
Presenter Emma Willis at the Big Brother house
Housemates are preparing for the first night in their minimalist home, complete with interactive LED walls, an identity scanner, the biggest swimming pool in the show's history and, of course, a myriad of mirrors.
To quote one fan on the official Big Brother Facebook page, "everything looks so uncomfortable".
Privacy is a luxury with even the open plan bathroom offering little in the way of personal space. Naturally, there are cameras everywhere, so there will be no secrets here.
Viewers of the popular reality show are in for a treat, as an intriguing new 'Power Trip' twist will see the housemates compete for the chance to control events and manipulate their rivals.
Rylan Clarke, Iain Lee and recent Celebrity Big Brother contestant Luisa Zissman will be discussing all the latest gossip with Willis on Big Brother's Bit on the Side and Big Brother's Bit on the Psyche.