RTE is bringing Irish culture to an international audience.
Published 03/11/2016 | 16:30
RTE has signed a new international partnership agreement that will bring Irish cultural content to a new European audience.
A new content agreement was made between Anne Durupty, Vice President of ARTE GEIE and Chief Executive Officer of ARTE France, and Dee Forbes, Director-General of RTÉ.
Both broadcasters have agreed to contribute a minimum of €250,000 per annum for an initial period of two years for the development of co-productions in 2017 & 2018, particularly in the fields of arts, culture, factual, history and natural history.
ARTE is a European culture channel that is available through numerous cable networks in France, Germany, Austria, Belgium, Finland, Luxembourg, Switzerland, and the Netherlands.
Over the next two years audiences across Europe will be able to access participating Irish music events and performances via ARTÉ’s online platforms while audiences in Ireland will be able to access a rich online world of European arts, cultural and historical programming through RTÉ Player’s new arts and documentary hubs.
Dee Forbes said: “This is an important partnership. With this agreement we will enable more Irish programmes and performances to reach new European audiences. As Ireland’s national media organisation, showcasing the best of Ireland, particularly in the area of arts and culture, is something that RTÉ takes very seriously.
"The online offering is also exciting, with RTÉ offering for the first time selected arts programming, documentaries and music broadcasts to European audiences through Arté Concert and Arté in English, while audiences in Ireland can avail of a carefully-curated selection of fascinating, compelling and current arts and cultural content from Arté on RTÉ Player.
"We look forward to encouraging audiences everywhere to explore this fantastic resource.”
RTE now becomes ARTE’s ninth European partner. A representative of RTÉ will sit in a consultative capacity in ARTE’s decision-making bodies, including the Programme Committee and the General Assembly of Shareholders. The agreement is for an initial two-year period, after which it may be renewed.