New sponsor, and a new tiara, for 2016 Rose
It was only breakfast time at Arnotts and RTÉ's master showman Dáithí Ó Sé and the current Rose of Tralee, Elysha Brennan, were like jumping jacks, busy with the jazz hands.
The reason for the early start - and for Dáithí interrupting his holidays and coming to Dublin - was the announcement of a new lead sponsor for the Rose of Tralee. Newbridge Silverware has stepped down after more than a decade of the Roses wearing its distinctive shiny silver pieces which were highly visible on TV.
In its place comes Tipperary Crystal, owned by businessman Robbie Scanlan of Allied Imports, who took over the crystal company in 2011.
The firm has a range of fine jewellery, and intends to launch a bigger collection in July - just in time to dress the necks, ears and arms of the 2016 Roses.
Dáithí presented Elysha with her new Rose of Tralee sash bearing the Tipperary Crystal brand, but the public will have to wait until August 23 to see the new tiara.
Mr Scanlan said, "Tipperary Crystal and the Rose of Tralee are two iconic Irish brands that both have a real and tangible sense of modern Ireland."