'Highly unlikely TV3 will be second in Irish market when we launch' - UTV Ireland tells companies
UTV Ireland has told the country's top production companies that it is "highly unlikely TV3 will be the number two player in the market" once it has launched.
With less than 200 days until the new station goes live, UTV wants a mix of lifestyle, entertainment, culture and history.
More than 350 producers were in Croke Park yesterday, where UTV unveiled how its new brand will look.
"I guess this makes it official," managing director Michael Wilson said.
The new station will launch on January 1, 2015, and bosses are keen to engage with the independent production sector to produce "lifestyle, factual and documentary shows".
Both Mr Wilson and head of the channel Mary Curtis emphasised programmes such as 'Lesser Spotted Ulster' and 'Rare Breed' – a programme about cattle farming in the six counties – as examples of the type of programming the new station is searching for.
"The majority of our commissioned content will be reserved for transmission between 7pm and 10pm," Ms Curtis said.
"We want contemporary, relevant and entertaining programmes that reflect Ireland. We have a particular interest in lifestyle, factual, entertainment and format programming."
Mr Wilson added that the station will produce "programmes that will be high in public service value – focusing on the environment, culture, history and people".
At this stage, however, UTV Ireland is not accepting submissions or commissioning shows.
In August, the company will be holding a second briefing session, during which it will release commissioning dates.