JNLR: Thousands tune out of 2fm as boss insists 'we're rebuilding'
Published 28/04/2016 | 07:14
Some of the biggest shows on RTE 2fm have seen a slump in listeners, according to the latest JNLR figures.
The Nicky Byrne Show with Jenny Greene is down almost 14,000 from the last review three months ago.
Breakfast Republic has also dropped, losing a significant 19,000 listeners for the 6-10am programme hosted by Jennifer Zamparelli, Keith Walsh and Bernard O’Shea.
Eoghan McDermott’s show is down 4,000 when compared with his listenership from the previous quarter and how has 113,000 listeners.
However, it’s all part of the overall masterplan for the station, 2fm boss Dan Healy has insisted.
“We knew that losing Ryan last September was going to have some impact for that 9-11am slot,” he said.
“We turned the station upside-down last September so in a way, we had to destroy the schedule in order to rebuild it.
“You can’t do what we’re doing without losing audiences. People don’t like change and we fully expect that the figures will be up in three months time.”
However, he admitted there was a “significant drop” in Nicky Byrne’s show as well as for Breakfast Republic and it was something they were going to keep an eye on.
RTE also pointed out that some 2fm shows have recorded a rise when compared with the figures taken from the previous 12 months.
Breakfast Republic gained 53,000 more listeners when compared with April 2015 while Nicky Byrne’s show has only dropped 7,000 when compared with the same period.
Meanwhile, the juggernaut that is RTE Radio 1 is continuing to dominate the Irish airwaves.
Morning Ireland is up 12,000 listeners when compared with the last quarterly review while Ryan Tubridy is continuing to perform strongly, having gone up an impressive 9,000.
Drivetime has also managed to keep its listenership, remaining steady at 240,000 – the same as the last survey.
Joe Duffy’s ‘Liveline’ now has 391,000 listeners, an increase of 24,000 year on year.
Proving he was right to jump ship is Ray D’Arcy, who has gained an extra 2,000 from the last survey three months ago and a huge 34,000 when compared with April 2015.
“I’m delighted listeners are tuning in in such numbers,” he told the Herald.
“Hopefully we’re offering a vibrant alternative for listeners. It’s really encouraging after all the hard work the team puts in.”
He said that he’s feeling “really at home” at RTE now.
Meanwhile, his Today FM replacement Anton Savage has recorded a slight drop of 8,000 listeners when compared with the previous quarterly figures and now has 175,000 listeners.
A Today FM spokeswoman said that Anton’s figures were not a cause for concern.
“Not at all. His show’s content is good and it has a very strong programming output. He’s only there a year and the show is still in its infancy but it’s definitely going in the right direction,” she said.
Ian Dempsey is also down with a drop of 7,000 but still has an impressive tally of 180,000.
Long-term duo Dermot and Dave have dropped 4,000 while Louise Duffy, who’s now at 91,000, has lost 3,000 listeners.
Matt Cooper’s Last Word is the only one in the Today FM team to remain stable, with the same listenership of 132,000.
It hasn’t been great news for Newstalk, with most of its shows recording a drop in listenership.
Former RTE presenter Pat Kenny has dropped a further 7,000 listeners, now standing at 126,000 for his morning slot.
Newstalk breakfast with Ivan Yates and Chris Donoghue is down some 7,000 while George Hook is down 9,000 and Sean Moncrieff has dropped 5,000.