Sunday 28 May 2017

Jennifer Zamparelli on 2FM shake-up: 'We burned a lot of older listeners that we were told we needed to get rid of'

Jennifer Zamparelli.
Jennifer Zamparelli.
The Breakfast Republic crew on 2FM - Keith Walsh, Jennifer Zamparelli, Bernard O'Shea. Audiences for earlymorning weekday shows such as ‘Breakfast Republic’ all increased.
Bernard O'Shea, Jennifer Zamparelli, and Keith Walsh in Bridget & Eamon, RTE 2
Jennifer Zamparelli, ambassador for Durex’s #OrgasmsForAll campaign, pictured at the launch of a movement to end bedroom inequality. Just 15% of women orgasm every time they have sex, compared to 56% of men and this campaign aims to shine a light on the issue and get couples talking in order to bridge the pleasure gap.Photo: Leon Farrell/Photocall Ireland
Amy Mulvaney

Amy Mulvaney

RTE 2FM's Jennifer Zamparelli has spoken about the station's shake-up in 2014, revealing that the Breakfast Republic hosts received "a lot of abuse" in the beginning.

The station underwent a series of changes in 2014 by boss Dan Healy, which saw Hector Ó hEochagáin leaving his breakfast show and Breakfast Republic, with Zamparelli, Keith Walsh and Bernard O'Shea, filling the slot.

Speaking to Independent.ie at the launch of Durex's #OrgasmsForAll campaign, Jennifer said that the trio doubted themselves in the beginning.

"The thing about Keith, myself and Bernard is we're our own biggest critics. We had a tough time in the beginning, we had a lot of abuse.

The Breakfast Republic crew on 2FM - Keith Walsh, Jennifer Zamparelli, Bernard O'Shea. Audiences for earlymorning weekday shows such as ‘Breakfast Republic’ all increased.
The Breakfast Republic crew on 2FM - Keith Walsh, Jennifer Zamparelli, Bernard O'Shea. Audiences for earlymorning weekday shows such as ‘Breakfast Republic’ all increased.

"We burned a lot of listeners, older listeners, that we were told we needed to get rid of and start fresh, and we were kind of doubting ourselves, but the boss in there really believed in the show and what we were doing and, I hate to say it, but he was right.

"It takes time. People are very particular about what they listen to, so we had to bring in a whole new audience and that takes time. Especially if you're not putting up billboards or doing a lot of advertising. It's really all word of mouth."

While the Bridget and Eamon star said that they may have been "too frank in the beginning," Breakfast Republic is now the "most listened to breakfast show" in their demographic.

"The radio show has turned a corner. That took a while I suppose, we were probably too frank in the beginning, it took people a while to get used to it. We're the most listened to breakfast show in our demographic, which is a huge achievement. We're very proud of that.

Bernard O'Shea, Jennifer Zamparelli, and Keith Walsh in Bridget & Eamon, RTE 2
Bernard O'Shea, Jennifer Zamparelli, and Keith Walsh in Bridget & Eamon, RTE 2

"We're very happy that 2FM is a voice for female presenters because in other stations you don't hear a lot of females on air, so 2FM is the only station that has a female on nearly every time slot. It's important to have balance. So, other stations need to get their act together.

"In radio, you're only as good as your last book. You can never relax really. You're always trying to do better."

Much to the delight of Bridget and Eamon fans, Jennifer confirmed that a new series of the comedy show is in the works.

"We're writing a new series of Bridget and Eamonn, things are going great there. We're writing at the minute, so we're waiting for the green light, so who knows [when it will air]."

For more information on the #OrgasmsForAll movement, visit Durex.ie.

Jennifer Zamparelli, ambassador for Durex’s #OrgasmsForAll campaign, pictured at the launch of a movement to end bedroom inequality. Just 15% of women orgasm every time they have sex, compared to 56% of men and this campaign aims to shine a light on the issue and get couples talking in order to bridge the pleasure gap.Photo: Leon Farrell/Photocall Ireland
Jennifer Zamparelli, ambassador for Durex’s #OrgasmsForAll campaign, pictured at the launch of a movement to end bedroom inequality. Just 15% of women orgasm every time they have sex, compared to 56% of men and this campaign aims to shine a light on the issue and get couples talking in order to bridge the pleasure gap.Photo: Leon Farrell/Photocall Ireland

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