Here's why Irish women are wearing their wedding dresses to work today
Today FM dared their female listeners to swap their usual office attire for wedding dresses to raise money for the Irish Cancer Society.
As part of the station's Dare To Care campaign, women (and men) from all over Ireland went to work in their wedding dresses. Those who didn't have one still managed to get into the spirit of the event by donning bridesmaid dresses or tuxedos.
The campaign got a huge response from charitable people all over Ireland; from the school teacher in Naas to the factory worker in Limerick, the lecturer in Galway, the Crossfitter in Clonee and the mother doing the school run in her gúna.
Shauna O’Reilly from The Ian Dempsey Breakfast Show came up with the novel idea and is delighted with the response so far: “Initially, I thought it would be brilliant to get one or two women to do it but the reaction was just massive, it’s completely blown me away.
"Irish women were obviously just waiting for an opportunity to get back into their wedding dresses!”
Today FM staff are getting in on the act too – presenter Alison Curtis will be making an appearance on TV3’s Midday show dressed in her own wedding dress on the day while the station’s news team will read the hourly news bulletins in their bridal best.