Thursday 29 January 2015

'PhiloMANIA' fever rages after Leonardo DiCaprio's awards gaffe

Published 15/01/2014 | 11:42

Leonardo DiCaprio with the award for best actor in a motion picture - comedy or musical for The Wolf Of Wall Street (Jordan Strauss/Invision/AP)
The Wolf of Wall Street actor made the gaffe as he read out nominations
Leonardo DiCaprio attends The Weinstein Company & Netflix's 2014 Golden Globes After Party
Philomena Lee poses with Philomena star Steve Coogan
Philomena Lee with Dame Judi Dench, the star of the film about her

Leo's mispronunciation of the film title Philomena during the Golden Globes ceremony has catapulted the film into the limelight.

The Wolf of Wall Street actor made the gaffe as he read out nominations for lead actress in a drama at the star-studded awards, pronouncing the drama's title as 'Philomania'.

Philomena tells the true story of Irish woman Philomena Lee's search for the son she was forced to give up for adoption by nuns in Roscrea.

Film promoters have seized upon DiCaprio's rare slip of the tongue and it has now sparked a global Twitter trend.

And the Weinstein Company, known for their vigorous and unique marketing techniques, is using the slip-up as a way of promoting the film with the hashtag #philomania.

The feature drama, which stars Judi Dench and Steve Coogan, was the focus of a flood of tweets mocking Leo's mistake, including one from fellow Hollywood A-list star Kerry Washington.

The real-life Philomena Lee (80), on whose life the acclaimed Oscar-nominated film was based, attended Sunday night's Golden Globes ceremony, along with funnyman Coogan, and is said to be enjoying the awards season in Los Angeles.


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