White Stripes blast 'war' advert
Published 09/02/2010 | 23:24
The White Stripes have said the US Air Force Reserve made unauthorised use of their song Fell In Love With A Girl during an advert that ran during Sunday's American football Super Bowl.
The White Stripes and their label, Third Man Records, said on the band's website that the song was re-recorded and used without permission.
The Air Force Reserve, in a statement, denied the song was the White Stripes' and said it had hired a company through its advertising agency to score original music for the commercial.
"The White Stripes support this nation's military. ... We simply don't want to be a cog in the wheel of the current conflict," the band said.
The statement went on: "The White Stripes take strong insult and objection to the Air Force Reserve presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support."
The Air Force Reserve said: "There was never any intention to utilise any existing music or to sound like any music by the band White Stripes or any other musical performer.
Any similarity or likeness to any other music is completely unintentional."
The spot ran in selected markets, including Dallas, Las Vegas and San Francisco, during the Super Bowl telecast, said a spokesman for Blaine Warren Advertising, the Las Vegas agency responsible for the ad.
The White Stripes provided links on their web site to their recording of Fell In Love With A Girl as well as the ad so viewers could compare the two, but as of Tuesday afternoon, the Air Force ad wasn't viewable.