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Saturday 1 October 2016

Two in five people 'find drug-taking at dance events off-putting'

Published 15/10/2015 | 00:06

Calvin Harris is the leading name among party-goers
Calvin Harris is the leading name among party-goers
Calvin Harris is the leading name among party-goers
Calvin Harris is the leading name among party-goers

Drug-taking at dance events is "off-putting" for around 40% of attendees, according to a Ticketmaster report.

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Just over a third of revellers take drugs at dance events that include festivals, clubs, warehouses and beach clubbing destinations such as Ibiza or Ayia Napa, the research found.

However, only 5% view drug use as an integral part of the experience and although attendees are generally aware of drugs, many find the habit "off-putting".

The study of dance music culture in the UK surveyed 4,934 people, and combined findings with ticket sales data to produce a wide-ranging set of insights.

In the UK, Calvin Harris is the leading name among party-goers, with 11% preferring to attend events where he is playing.

The Scot, who is dating Taylor Swift, was named by Forbes as the richest DJ in the world earlier this year.

After Harris, UK revellers seek out French DJ David Guetta (8%), Swede Avicii (5%), Dutch DJ Tiesto (4%) and Britain's Fatboy Slim (2%).

As for favourite venues, it's mostly the big club names in London, with Fabric, Ministry of Sound and Warehouse Project coming out on top. However, clubs and parties in Ibiza are also frequently mentioned, particularly Pacha and Cream.

In terms of gender, dance events as a whole are generally more frequented by females, with the figure standing at 56%.

UK party-goers in the 30-35 age range feel that alcohol brands are the most suitable to sponsor dance events. Men, however, are more likely to favour the automotive industry.

On a night out, 37% of revellers are likely to consume between two and five alcoholic drinks. Males are heavier drinkers than females, and attendees under the age of 24 drink more than those who are aged over 24.

Dance events continue to influence popular culture, but they are dominated by young people.

In the UK, 16 to 24-year-olds are the age group most likely to attend club events. The age range increases slightly when it comes to dance festivals, with 20 to 24-year-olds the most likely to attend.

The age group most likely to go partying in Ibiza are 25 to 29-year-olds.

Dance music festivals have grown by around 500% over the past 15 years.

Although attendance is highest for festivals in the UK, with 35% of respondents saying they are attending Creamfields, there is also a strong interest in international festivals.

Belgium's Tomorrowland leads the interest with 31% expressing a desire to attend.

Increased exposure for dance music is making it more mainstream, and three in five of those questioned feel this is a positive thing.

Ticketmaster's data shows a 29% increase between 2012 and 2014 in the number of people who purchased tickets to mainstream festivals, with Wireless, V, Lovebox, T in the Park, Reading and Leeds among the top destinations.

There is generally a wide appeal for most dance sub-genres, with urban music at the top with 63%. Drum & bass follows with 48%, and electro house is placed third with 41%.

Over 10 million people in the UK attended at least one dance music event in in the last three years.

Press Association

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