Thank you Lily for saving us from the crude antics of Rihanna and Miley
A couple of weeks ago, the same word was announced as the Top Television Word of the year across four areas of contemporary communications; the television, the computer, the tablet and the smart phone.
So of all the words, the one that we'll remember in 2013 incites a disturbing image of young popstar, Miley Cyrus, her non-existent arse, and her overtly sexual gyrations.
Well done Miley. After a year spent shunning clothes, rolling her tongue out on red carpets, and shaking her bum on stages across the globe, she has made her mark.
Not content with infiltrating and dominating the global language, Miley continues to shock and provoke. And we continue to give her the platform.
If she's not licking lump hammers and straddling a wrecking ball buck naked, she's lighting up joints on an international stage of the MTV EMAs.
Miley, so original, smoking joints in Amsterdam. You have to wonder, what's next? You can be sure she's thinking the very same thing.
The constant effort at controversy must be exhausting. But competition is tough out there. In her latest video, Pour it Up, Rihanna makes Miley's Wrecking Ball look like a Disney classic.
I'm no prude, but this video would have Jenna Jameson raise an eyebrow, with Rihanna humping a golden throne, shoving dollar bills down her own denim thong, while a bunch of pole dancers gyrate in the water around her.
It certainly caused a stir with the big bosses at Vevo; no, not in that way, instead they banned it from their site in just 10 minutes.
How did Rihanna react? Was she outraged or jumping up and down with delight on her revolving bed?
Who knows. Job done, though. It doesn't matter that the song is rather monotonous -- the video engineered a massive reaction -- 67m YouTube hits.
This desire to shock is rife and it reeks of desperation, but more than that, it's a dangerous message when music videos border on porn.
It sparks a growing trend in the music industry, leaning toward the crude, the rude and some shockingly sexualised videos. The biggest hit of this summer, Robin Thicke's Blurred Lines, features naked models parading around men in suits, and has been banned in universities around the world for its dangerous messages.
It's becoming tiresome. So for this reason, Lily Allen's return to the spotlight this week was refreshing, encouraging and very welcome.
Always forthright and outspoken, in her new single, 'Hard Out Here', Lily tears into the more tawdry aspects of the music industry, and the pressures on women in general.
"You should probably lose some weight, "cuz we can't see your bones/You should probably fix your face, or you'll end up on your own," she sings.
Her wonderfully sarcastic video, sends a mocking message to her counterparts with outlandish twerking and gyrating, while she has a go at the sexism prevalent in the music industry -- "don't need to shake my arse for you cos I've got a brain".
Her refreshing response to the segment of the music world obsessed with outlandish videos with flash stars and naked women has created a little buzz.
Will it change anything? Probably not. But we're talking about it more than we are talking about some desperate 'raunchy' stage antics at the EMAs last weekend. So that at least is progress.
Thank you Lily, from music lovers everywhere, the ones who are sick of looking at Rihanna's arse and Miley's tongue.