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Friday 9 December 2016

Swift agrees Apple streaming deal

Published 25/06/2015 | 18:26

Taylor Swift has unveiled plans to let Apple Music be the only service to stream her album 1989
Taylor Swift has unveiled plans to let Apple Music be the only service to stream her album 1989

Taylor Swift plans to let Apple Music be the only service to stream her album 1989.

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Swift announced the news on Twitter, writing that "after the events of this week" she had made her decision and "happily so".

In the past week, Apple changed its policy about payment to artists on their new streaming service after criticism from the Shake It Off star.

Swift wrote a long Tumblr post to Apple earlier in the week saying she intended to hold back her latest album, 1989, in protest at the technology giant's ''shocking and disappointing'' decision not to pay for songs streamed during a three-month trial period.

She said it was ''unfair to ask anyone to work for nothing'', prompting an Apple executive to tweet that the musicians would be paid.

Swift herself clarified her latest decision was not "some exclusive deal like you've seen Apple do with other artists, it's not".

She ended her last post saying: " This is simply the first time it's felt right in my gut to stream my album."

Her boyfriend, Scottish DJ Calvin Harris, favourited all of her tweets.

Following the Apple news, Swift responded to claims made by a photographer who accused her of hypocrisy.

Jason Sheldon challenged Swift's photo policy, which he said gives her "free and unlimited use of our work, worldwide, in perpetuity".

Swift said Sheldon had "misrepresented" her photography agreement when he branded her "guilty of the very same tactic" as the technology giant.

A UK spokesman for Swift responded by saying: "The standard photography agreement has been misrepresented in that it clearly states that any photographer shooting The 1989 World Tour has the opportunity for further use of said photographs with management's approval.

"Another distinct misrepresentation is the claim that the copyright of the photographs will be with anyone other than the photographer - this agreement does not transfer copyright away from the photographer. Every artist has the right to and should protect the use of their name and likeness."

This weekend she will perform at the Barclaycard Presents British Summer Time gig in Hyde Park.

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