Monday 16 January 2017

Sex Pistols song on bookies' advert

Published 14/09/2010 | 16:14

John Lydon has appeared on an advert before
John Lydon has appeared on an advert before

Sex Pistols music is to be used in a TV ad for the first time, with the band's 1977 Pretty Vacant featuring in a commercial for bookmaker William Hill.

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William Hill said it had given John Lydon and former bandmates Steve Jones, Paul Cook and Glen Matlock a free £500 bet, with winnings going to a charity of their choice.

Lydon came in for criticism for "selling out" two years ago after he appeared in ads for Country Life butter. But he said the money helped finance the reunion tour for his other band PiL.

William Hill spokesman Rupert Adams said: "We are chuffed to bits that the Pistols have agreed to let us use the track.

"We now expect the band will use their insider knowledge to place the £2,000 charity bets on the Christmas number one."

The advert ties in with the launch of the Uefa Champions League group stages.

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