independent

Friday 18 April 2014

Sande album gets sports show boost

Emeli Sande's album looks to be heading back to number one

Emeli Sande could be heading back to number one in the album chart after being given a boost by the BBC Sports Personality Of The Year.

Retailer HMV said sales of her album Our Version Of Events have soared after Brit-winner Emeli - who featured in the Olympic opening and closing ceremonies - appeared in the BBC broadcast on Sunday night.

The programme also seems to have given a major uplift to sales of the official DVDs of both the Olympic and Paralympic Games.

The BBC One show, watched by an average audience of 10.6 million, saw cyclist Bradley Wiggins take the ultimate prize, with heptathlete Jessica Ennis named runner-up.

Following the broadcast sales of the BBC's Olympics DVD have risen by 269 per cent and sales of Channel 4's Paralympics DVD have risen by 144 per cent, according to HMV.

Emeli's sales rise is being predicted to take her from this week's number four to the top of the album chart for Christmas.

A spokesman for the retailer said: "The BBC's Sports Personality of the Year was a wonderful celebration of an amazing year of sport that allowed us all to relive and savour our glorious Olympics summer one more time."

Press Association

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