Rocker Ginger Wildheart in new move
Ginger Wildheart has said record labels and musicians need to learn to be more risky.
The cult singer-songwriter - who gatecrashed the album charts without a recording contract - has enjoyed a three decade-plus career in the business thanks to his staunch refusal to play by the rules.
The flame haired Geordie rocker hit the headlines last year after seeing his fan-funded project Hey! Hello! top the rock charts.
However, Ginger has now decided to step away from the crowd-sourced Pledge platform which gave him success and launch an ambitious new online "fan club", G.A.S.S.
In the next 12 months, he will offer loyal fans 36 brand new songs as well as access to rare demos and monthly podcasts, for £30.
He said: "Unless you're going to take chances in the future your time is probably up or at least your part in the game is numbered.
"Trying new things is the only language that is left really.
"No-one has ever tried something like this before. It's scary - like jumping off a cliff and building your wings on the way down.
"Is writing and recording 36 brand new songs difficult? Not really. Thirty six songs over 52 weeks. That's less than one a week. That's not hard for a songwriter."
Taking risks and doing things differently is something that has been a regular feature over Wildheart's career.
His non-compromising approach - along with his Ramones meets Cheap Trick songwriting skills - has seen him gain plaudits with band The Wildhearts.
And although the four-piece's thrills and spills may have not transformed them into multi-platinum megastars, it has earned them and their frontman some of the most die-hard fans an artist could ask for.
And it is that close relationship with his supporters that Ginger, who now lives in St Helens, convinced him to go it alone with his G.A.S.S project.
He said: "There's no real excitement in doing in a Pledge campaign now because people are pretty much using it like a bank.
"A lot of bands using it don't particularly care about their fans.
"I wanted to find a way a direct source between me and the people that I make music for and charge them a nominal fee and give them a service that would I be proud to offer.
"I'm lucky to have the most loyal fans any artist or musician could ask for. They stood by me, when no-one else has.
"And I have been through the worst years of my life and it wasn't that bad because they were there for me.
"That in itself makes you aware of quality control every step of the way."
As part of the G.A.S.S. project, Ginger - who has recently been on tour with Courtney Love - will record three new songs every month as well as answering fans' questions.
He added: "G.A.S.S. is designed to be ridiculously good value for money and I like the idea of not just giving people their monies worth, but giving them even more.
"The music is very high quality, but it's only part of what we're offering.
"It's basically an old style fan club that will have appeal for some people and absolutely no appeal for others and I completely get that.
"But it's always worth taking a chance and trusting your instincts.
"Sometimes in life you have to ignore the innate fear of doing something brand new."