Rihanna's record label rebellion
Published 06/04/2010 | 15:44
Rihanna has revealed she rebelled against her record label to make her last two albums.
The 22-year-old singer, whose records Good Girl Gone Bad and Rated R have been big hits, told how she decided to take matters into her own hands and change her image and music.
Rihanna told NME: "After my first two albums I just said, 'I'm ready to do it my way, completely.'"
She went on: "So a few of us went into the studio, cut my hair, dyed it black. The label hadn't seen anything, they didn't know what was going on."
The Barbadian star - who launched her own album Rated R with help from Nokia - also slammed product placement in music videos, insisting she wouldn't do it if she had a choice.
Rihanna said: "I don't like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song.
"With product placement it becomes this big ad campaign. I just don't like that. Sometimes we have to, for whatever political reason, but it's never my first choice."
Rihanna, who split from boyfriend Chris Brown last year after he allegedly assaulted her the night before the Grammy Awards, believes keeping an air of mystery about herself adds to her success.
She explained: "The mystique I have kept has been because I don't say a lot. There are a lot of rumours about me, every day it's something new.
"I guess by not replying people never know what's true and they never know what's not true. So that kinda leaves them wondering - they see me, but they never know what's in my mind."