The line-up for this year's Electric Picnic was announced last night and is again aimed squarely at the 30 and 40-something sets, with reformed supergroups, cult indie acts, and a couple of hot young things dominating the mix.
Dance groups Orbital, who will reform this summer, and Basement Jaxx, who last played Ireland in 2006, will headline the event, alongside arty indie act The Flaming Lips, and current favourites BellX1 and MGMT.
And if the line-up is similar to recent years at Stradbally in Co Laois, it will come as little surprise that the ticket price is also, again coming in at €240 for a three-day ticket.
But then the self-styled 'boutique' festival, which takes place in September, has never targeted the budget-conscious teen.
"I'd like to think that Electric Picnic has a special place in certain people's hearts and that this might be the one escape for the weekend," Declan Forde, artist booker with organisers Pod, said at the launch yesterday when asked about the impact of the recession.
"We sold out over four months [early] the last two years so I think we've a fair bit of rope," he added.
Rival festival Oxegen has yet to sell out this year despite having huge acts on the bill including Kings of Leon and Blur, and a slightly cheaper ticket price.
But the Electric Picnic organisers remain confident that "the different vibe" on offer at Stradbally in September will ensure that the 35,000 tickets, which go on sale tomorrow at 9am from Ticketmaster, again sell out.
Ska legends Madness, the critically-lauded Fleet Foxes, obscure disco greats Chic, and Mercury award winners the Klaxons are also towards the top of the line-up. The festival itself has been consistently praised by fans and media alike during its previous five years.
Old favourites including an expanded Body and Soul arena, the Spoken Word area, theatre, arts and crafts, the family area, and the comedy tent will all return.
More big name acts are expected to be added to the bill in the coming months with Brian Wilson and Talking Heads among those rumoured to be in talks.