Friday 18 August 2017

Pharrell Williams joins TV network

Pharrell Williams has been named creative director for Karmaloop TV
Pharrell Williams has been named creative director for Karmaloop TV

Pharrell Williams is expanding his focus to include a new TV network aimed at the online generation.

Karmaloop TV said the rapper-producer has been named creative director for the network scheduled to launch later this year.

Karmaloop will feature original productions along with movies that have shaped the 18-to-34-year-olds who grew up with the internet.

The Grammy-winning Pharrell, who has created hits for Jay-Z, Britney Spears and other stars, will have a significant equity position in Karmaloop TV, according to the company.

In a statement, Karmaloop CEO Greg Selkoe said Pharrell will help create a brand that will get "cutting-edge youth culture" excited about TV, as MTV did in the 1980s.

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