WELLIES at the ready! Music lovers will be delighted to hear a new music festival called Longitude will take place in South Dublin this summer.
MCD revealed the three-day festival will take place from July 19 to 21 in Marlay Park, in Rathfarnham.
The line-up will be announced next Wednesday and music fans are already starting to speculate who will headline.
The festival will run the same weekend as hugely popular UK festival Latitude.
However, an MCD spokesperson confirmed camping will not be available at the three day event.
Hardcore festival goers might be disappointed but those of us who prefer not to sleep in mud will be pleased to head home at the end of each day.
Last year, Latitude featured Lana Del Rey, Paul Weller and Elbow. Denis Desmond's MCD is in partnership with Live Nation, the parent company of English promoter Festival Republic, which run Latitude.
Music aficionados say Longitude will be similar in style and feel to the well established UK festival, which is known for its eclectic mix of vintage crooners, critics’ favourites and fast rising hipster bands.
Many of the acts performing at Latitude will probably end up performing at Longitude.
Kraftwerk have already been tipped to perform at the UK concert this summer and could end up on our shores.
Ticket prices are estimated to go for around €200.
Organisers believe the event will rival the hugely popular Electric Picnic, which takes place in Stradbally each year.
MCD hope festival-goers will opt for the Dublin-based concert instead of trekking down to County Laois.
But promoters will have a tough job on their hands - Electric Picnic is one of the countries most loved festivals and has built a loyal fan base.