New Nova sound rocks the boat
Published 02/09/2010 | 05:00
Hundreds of onlookers lined the quays in Dublin yesterday as a new radio station launched with a raucous Guns N' Roses tribute band performing from a barge in the middle of the Liffey at O'Connell Bridge.
The gravelly-voiced pretenders managed to fool some spectators into believing they were the real deal as word spread that the legendary rockers were giving a free gig.
The case of mistaken identity was helped by the fact that the real band was in town to perform last night. Although only frontman Axl Rose remains in the original line-up which played the O2, that's still one more original member than tribute band Guns 2 Roses could muster.
However, music fans who gathered along the Liffey at lunchtime yesterday seemed perfectly happy with the kid-on Axl and Slash.
Radio Nova 100 went live at 1pm yesterday from its studios on Castleforbes Road in Dublin's Docklands, vowing to shake up the city's radio scene.
While it's target demographic is 25- to 54- year-olds, sales director Jerry Comyn said they expected their classic rock playlist to make the station popular among men in the 35-to-45 age bracket given.
"It's the station men will love and women will really like," he predicted.
And despite falls in radio advertising, Mr Comyn is confident there is room for one more station in the already crowded Dublin market.
"We believe we have picked the exact right time. We got our licence two years ago but decided now was the time to launch... Our target demographic needs someone who is loyal to the format and that's what we'll be," he added.
The station is named after the original pirate operator from the 1980s.