WATCH: Will.i.am teams up with Lexus for laser driving show and it's spectacular
Published 31/07/2015 | 08:09
Will.iam has teamed up with Lexus to create an epic driving event combining driving with lasers and one of his tracks and it's nothign short of spectacular.
The global entrepreneur and musician was challenged to create a remix of one of his most iconic tracks, #thatPOWER in an event mixing music, art and technology.
Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs', hitting the laser 'targets' at the correct tempo to synchronise with his smash hit.
The event was filmed near Madrid at the Aerodrome Marugan.