Saturday 29 April 2017

WATCH: Imelda May has powerful message in new video for Should've Been You

Imelda May in Should've Been You video
Imelda May in Should've Been You video
Aoife Kelly

Aoife Kelly

Imelda May's new video for Should've Been You from new album Life. Love. Flesh. Blood boasts a powerful message.

The video, in which she rocks her new Chrissie Hynde look, sees her asking a lover 'Who takes care of me?' and she says it is inspired by her own story of 'heartbreak, regret, and eventual empowerment' but says it also has a wider message for women.

The Irish singer drew inspiration from the recent women's march protest against US President Donal Trump's policies.

Many of the women featured in the video, who come from all walks of life, were recruited via a Facebook post and she called them "superwomen from all walks of life".

The video features women holding placards stating "love not fear" and "don't fear equality" among other messages in Brixton Market in London.

In a message to fans, she wrote, "I wrote Should've Been You as a personal story of heartbreak, regret and eventual empowerment but when making this video I wanted it to reflect current feelings of solidarity amongst lots of women worldwide in response to certain events unfolding around us," she said.

"I wanted to ask the question 'Who takes care of us?' We are 50% of the world and it's the people in power's responsibility to take care of women as well."

Life. Love. Flesh. Blood is avaible to pre-order at http://imeldamay.co.uk/ now ahead of April 7 release.

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