Wednesday 28 September 2016

U2 team up with Apple Music for brand's first virtual reality video

Published 29/10/2015 | 10:33

The Edge and Bono perform onstage during U2's
The Edge and Bono perform onstage during U2's "iNNOCENCE + eXPERIENCE" tour at Madison Square Garden on July 23, 2015 in New York City. (Photo by Kevin Mazur/WireImage)

U2 continue their association with Apple Music with a new virtual reality video, the first from the tech giant.

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The 360 degree virtual reality music video is available on the Vrse App and ties in with the new 'The Experience Bus'.

The bus is a collaboration between Apple and U2 and allows fans at U2 concerts to board and use Oculus headsets to watch the "Song for Someone" music video alongside other fans.

The video includes footage of the band onstage and scenes of other musicians playing their instruments in their homes across the world.

It's just the latest in a long relationship between the band and brand. Last September U2 released their 'Songs of Innocence' album for free to 26 million Apple Music subscribers.

While the move was welcomed by U2 fans, others were not so happy to be given the album and Apple issued instructions on how to remove it from their library.

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