Kanye West in talks to pull a U2 and release new album via Apple
Kanye West is reportedly in talks with Apple to 'pull a U2' and release his new album Swish exclusively with Apple.
Apple is expected to launch its own music streaming platform later today and despite the fact that Kanye is a co-owner of Jay-Z's rival streaming service TIDAL it seems he wants to release his seventh studio album with Apple.
Jay-Z launched TIDAL in March to much fanfare, with celebs including Beyonce, Madonna, and Kanye on hand to promote it, but within a month it had dropped out of the top 700 download chart.
Kanye enthusiastically endorsed TIDAL on twitter but within weeks he had deleted his tweets and appears to have distanced himself from the service.
And it looks like he's turning to Apple instead.
“Sources say the company has been talking to him about it for some time, but hasn’t yet been able to finalize a deal, and negotiations between Kanye and Jimmy Iovine continue,” reports BuzzFeed.
Speaking in Cannes recently about Apple acquiring Beats, he referred to the company as the 'number one'.
“There would have been no Beats deal without the Samsung deal. It showed the number one company the importance of connecting with culture," he said.
"The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the number one. I can’t work with anyone but Jay Z, because he’s number one.
"I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton, because that’s number one.
"Samsung is not quite Apple, but it showed that Jimmy [Iovine, of Apple] and Dre would be able to connect with the No. 1 influencers.”
Apple famously launched U2's new Innocence + Experience album for free to its 500 million subscribers although they were criticised by some who felt it was an invasion of privacy.