Monday 26 June 2017

Is it the beginning of the end? One Direction offering ‘buy one, get one free’ on concert tickets as US tour fails to sell-out

One Direction (left to right) Liam Payne, Niall Horan, Louis Tomlinson and Harry Styles backstage at the Capital FM Summertime Ball held at Wembley Stadium, London. PRESS ASSOCIATION Photo. Picture date: Saturday June 6, 2015. See PA story SHOWBIZ Summertime. Photo credit should read: Dominic Lipinski/PA Wire
One Direction (left to right) Liam Payne, Niall Horan, Louis Tomlinson and Harry Styles backstage at the Capital FM Summertime Ball held at Wembley Stadium, London. PRESS ASSOCIATION Photo. Picture date: Saturday June 6, 2015. See PA story SHOWBIZ Summertime. Photo credit should read: Dominic Lipinski/PA Wire
Brian O'Reilly

Brian O'Reilly

IT’S been a rocky 2015 so far for One Direction, and it looks as if their woes are continuing.

The boyband, still recovering from the shock departure of Zayn Malik in March, are struggling to sell-out their latest US tour.

Previously tickets for the band’s arena tours would sell out in seconds, however it seems sales are slightly more sluggish on their first tour since Malik left.

Tickets are currently available for all 17 of the band’s dates in the states, including New York, San Francisco and Chicago

Tickets are still available for as little as €30.

The promotion ran for four days last week, offering fans the chance to buy two tickets, and get two free.

The sluggish sales are in stark contrast to 2014’s ‘Where we are’ tour, during which they sold out every venue, selling 3,439,560 tickets.

That tour generated total revenues of a whopping €260m.

However a spokesperson for the band said that all acts sell tickets through this promotion, not just One Direction.

The band have already sold two million tickets for the tour, and 18.2m albums worldwide.

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