Sunday 23 October 2016

'Don't expect a job for life in radio', says 2fm's Tracy Clifford

Published 15/08/2016 | 09:11

RTE presenter Tracy Clifford (35) has said that there's no such thing as a "job for life" in radio anymore.

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The host of 2fm's afternoon show said she's realistic about the tough nature of the business and knows there's a lot of moving around in the industry.

Colm Hayes recently hung up his headphones after 10 years in RTE, and said that any 2fm presenter who's over 40 "should be looking over their shoulder".

Clifford, Spin's former head of news, said that she understood where he was coming from.

"I don't believe he's saying that in a negative way. He meant 2fm is going for a target audience of the 15-34 year olds. But I'm used to that market from being in Spin," she told the Diary.

"Nothing in radio is a job for life. You'll get a good few years out of something but for me, my ambition would be to go where my demographic is. I'd be quite practical about it.

"If someone said to me, 'You're getting too old', then of course I'd hate it, but I'd just move on. I'll probably be in RTE Gold when I'm 62."

Clifford took over the afternoon slot from Rick O'Shea in August 2015. While she initially felt "like the new girl at school", she's now settled into her role.

Clifford pays some attention to the JNLR listenership results, she doesn't let it bother her.

"I've been doing this job for 14 years and when they're good, they're good and when they're bad, they're bad. Everybody goes on about the JNLRs. You need them for marketing and advertising but I don't think about them on a day-to-day basis.

"There's a little bit of an exam feeling the morning they're out but it's only because everybody talks about it. My job is to entertain and play good music."


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