Monday 5 December 2016

Are artists changing November album release dates for fear of Adele's new album dominating the charts?

Independent.ie newsdesk and agencies

Published 09/10/2015 | 08:39

Singer Adele, winner of six GRAMMYs, poses in the press room at the 54th Annual GRAMMY Awards at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)
Singer Adele, winner of six GRAMMYs, poses in the press room at the 54th Annual GRAMMY Awards at Staples Center on February 12, 2012 in Los Angeles, California. (Photo by Kevork Djansezian/Getty Images)

Adele is rumoured to be returning to music with an "epic release", which will see fellow artists clear the charts for her.

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The British songstress has been absent from the industry since her 2011 album 21, focusing on her son Angelo who she has with her boyfriend Simon Konecki. Reports of her comeback have been rife for months now and with a third album reportedly set for release in late November (15), Adele is said to be reappearing with a bang.

On top of this, it's thought other artists have decided to change the dates they unleash new music to cater to the star. For example, Little Mix and Sam Smith's records will be available to purchase in early November to avoid clashing with Adele's moment.

“Adele is coming and it’s very likely to be an epic release," an insider told Britain's The Sun newspaper.

Adele and Simon Konecki have been together since Summer 2011
Adele and Simon Konecki have been together since Summer 2011
Justin Bieber's What Do You Mean? is marginally ahead of DJ Sigala's Easy Love on the Official Chart Update

“The major labels have realised it’s essential they get out any big releases before then because from November 20, it’s very likely to be about one woman only. She will dominate pre-Christmas sales.

“That’s why Justin Bieber, Kylie Minogue and One Direction are going head-to-head the week before - usually the record companies would want a No1 album with artists that big but in this case they simply want to get the album out there before Adele.”

Likewise, some musicians have apparently been advised to wait until next year (2016) to drop new tunes. That said, some may not stick to the rules. Beyoncé surprised the world in 2013 by dropping her eponymous fifth album on iTunes with no promotion, so there is a chance she could shock fans again.

“It’s still possible there might be a surprise release from Coldplay or Beyoncé who would be confident to put music out at any time of the year," the insider added.

“But Emeli Sandé and Michael Bublé, who share the same market as Adele, are both delayed into next year for certain.”

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