Friday 28 October 2016

Adele's '25' album sells record 2.3 million US copies in first 3 days

Piya Sinha-Roy

Published 23/11/2015 | 23:19

Adele's latest album passed half a million sales after just three days on sale
Adele's latest album passed half a million sales after just three days on sale

Adele's new album "25" has sold a record 2.3 million copies in the United States in the first three days of its release, Nielsen Music said on Monday.

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The monster sales for the first three days mean Adele will break the first week sales record currently held by boy band NSync's 2000 album "No Strings Attached," which opened with 2.4 million copies.

Adele's independent U.K. label XL Recordings last week decided to withhold "25" from online streaming platforms such as Apple Inc's Apple Music service, privately owned Spotify and Google Play.

The strong three-day sales indicate the lack of streaming availability did not hurt the album, which was released on Friday, and is the first since her 2011 release "21", which won six Grammys and sold more than 30 million copies worldwide.

"25" racked up more than 900,000 sales in Apple's U.S. iTunes store on its first day, Billboard said.

The much-anticipated album has been driven by the success of its lead single, the heartbreak ballad "Hello," which debuted last month and has sold more than 2.5 million digital copies. The song has been No. 1 on Billboard's Digital Songs chart for four consecutive weeks.

It is increasingly rare for an artist to top the 1 million opening week sales with a new album because fans are driven more and more to online streaming to consume music.

Taylor Swift's "1989" album was the last record to achieve the milestone when it opened with nearly 1.3 million copies last year.

Sales data for the first full week will be released by Nielsen on Nov. 30.

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