Adele wants hard copies of her new album to be stocked in Apple stores
Published 30/10/2015 | 10:54
Has anyone worked out yet how to play a CD on an iWatch? Someone on Apple's so-called Genius Bar had better get thinking if the technology giant is to strike a coveted multi-million pound deal with the singer Adele.
According to reports in the US, Adele's representatives William Morris Endeavour Agency will only sign a £19.5 million tour sponsorship deal (10 times the industry average) with Apple if hard copies of her new record, 25, are stocked in stores.
Given that Apple are one of the largest providers of digital music, this seems unlikely. Indeed, a source told The New York Post that Adele's "team needs to be more realistic about an artist who doesn't have much of a history working with corporate partners".
But Apple will be desperate to secure the deal. The first single from 25, Hello, was released last Friday and is likely to have exceeded one million Apple downloads by the end of this week. The song has already accumulated 22 million plays on Spotify and 127 million hits on YouTube (or one million plays an hour).
25 will be released on November 20. The 27-year-old singer's third album has already claimed the number one spot in 93 countries on pre-orders alone.
Adele is due to embark on a European tour next year. In her first print interview in three years, she told i-D magazine: "I'd like to tour properly."