Tuesday 22 August 2017

MaBy may return to Tesco -- but not the checkout

Mary Byrne pictured outside Tesco in Ballyfermot, Dublin
Mary Byrne pictured outside Tesco in Ballyfermot, Dublin
Ken Sweeney

Ken Sweeney

SIMON Cowell told her at the weekend: "No matter what happens, I think you're going to sell records and I think you're going to have concerts."

But now it has come to an end, where will the 'X Factor' adventure leave Mary Byrne?

Definitely not back at the checkout of her local branch of Tesco in Ballyfermot where the 51-year-old used to work.

But the supermarket chain could still be involved in the career of its most famous employee.

Tesco is said to be keen to hire the Dublin woman to front a new promotional campaign which could be worth €200,000 to its star.

And with the company branching out into the music business, this year signing Girls Aloud star Nadine Coyle, what better recording artist to sign to its new music wing? A €1m contract was last night described as conservative by celebrity agent Max Clifford.

"With the right management she could make a lot more than that," he told the Irish Independent.

"The key to Mary's fortune is her existing links to Tesco.

"For her to make a record on Tesco's label, which is on sale at Tesco, while doing a big promotion for Tesco -- that album would be a big seller."

Mr Clifford said it would be in the supermarket chain's interest to get its employee on board as a singer as she has been one of the biggest stars on this year's event.

But it will be in personal appearances where Ms Byrne stands to make the most money first.

In the next four weeks she will travel the length and breadth of the UK and Ireland, charging anything from €5,000 to €25,000 for meet and greets.

One industry source, who has worked extensively with 'X Factor' contestants told the Irish Independent: "If Mary thought doing 'The X Factor' was exhausting, she's in for a bigger shock. It's the first 30 days after contestants leave 'The X Factor' they work the hardest."

There will be an 'X Factor' tour throughout February, March and April -- for which she can expect to clear €150,000.

However, her own concert tour later next year looks like being an even bigger money-spinner for the mother-of-one. A series of solo dates in Ireland and the UK could make Ms Byrne an estimated €1m.

All this is a long way from the €30,000 salary Ms Byrne made working at Tesco.

Having said she entered 'The X Factor' so she and her beloved daughter Deborah would be "comfortable", she has certainly achieved that.

Irish Independent

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