Lionel Richie in new Walkers ad
Published 25/08/2010 | 00:13
Lionel Richie is seen pursuing Gary Lineker for his crisps in the new Walkers TV advert.
In the new ad, which is being screened for the first time on Friday, the Match Of The Day host is seen dangling from a parachute in his efforts to get away and sends Richie hurtling through a glass window during the ad for Walkers Extra Crunchy.
Former Commodores frontman Lionel - known for hits such as Hello and Dancing On The Ceiling - performs a revamped version of his hit Say You Say Me for the campaign, singing instead "Share You, Share Me".
The 30-second ad winds up with the pay-off line: "New thicker cut Walkers Extra Crunchy - made for sharing ... sometimes."
Lionel, whose appearance is his first in a TV ad for 30 years, said: "When I saw the script for this ad, I just wanted to fly over straight away to London to start filming.
"I like to surprise people and try new things and I think people will be quite surprised when they see this, particularly when I come flying through a window."
Gary, who has starred in more than 90 Walkers ads, said: "Lionel was wonderful to work with. He's a lovely guy and he really got into the role quickly. He made us all laugh a lot on set."