Jon plugs community work at gigs
Jon Bon Jovi is hoping to rouse the crowds at his concerts into volunteering.
The rock star will promote President Barack Obama's initiative United We Serve in a video to run at 30 concert venues in the US, starting at the Staples Centre in Los Angeles.
AmeriCorps members and volunteers from local groups will also be on hand to talk with concertgoers about how to find or create community service jobs through the programme's website.
Obama doesn't appear in the video and isn't even mentioned, but Jon talks about the importance of lending a hand.
"We can tackle the tough challenges we face and build community through service and volunteering," he says in the roughly two-minute video. "The reality is, we're all in this together."
The video shows pictures of people working on homes, helping children and painting, and directs people to the United We Serve website.
Jon said that he spoke with Obama during the presidential campaign about what the musician and actor could do to help bolster volunteerism, urging people to get involved in "whatever moves you".
"For me it's affordable housing," Bon Jovi said. "For you it may be something else. But all these little bits make for one greater sum of the parts. It'll make for a better whole."