BONO – who could be in for a multi-million dollar windfall if the sale of the international business magazine 'Forbes' goes ahead – is featured on the cover of the latest issue.
A complicated investment structure means the U2 star and his partners would get the majority of the proceeds if a reported sale of the Forbes Media group goes ahead.
The rock star is a backer of private equity firm, Elevation Partners, which reportedly put $264m into the company in 2006.
Bono is pictured on the cover of a special "philanthropic edition'' of 'Forbes' just published.
He is interviewed in conjunction with multi-millionaire businessman Bill Gates, where they both give their views on their battles to confront world poverty and deprivation.
The U2 star says he has to balance his "day job'' with the challenges of his charity work.
"I have a tricky one, you know, because I have to balance being an artist, which is my gift, and being this salesperson," he said.
In U2, he sells "melodies and songs'' but he is convinced he can also be a good salesman in other areas of his life, provided he believes in whatever cause he is pursuing.
He stressed his close working relationship with Gates in relation to philanthropic work despite the difficulties which often arise.
"We actually do have a lot of fun doing this. It's very exciting to see the progress that's been made in the last 10 years,'' he said.