Hats off to Bono for fashioning the first guilt-free shopping spree
Bono
Wednesday February 13 2008
Nearly three years since the clothing line was established, it appears to be going from strength to strength.
And that should be no surprise as the company is aiming at young twenty and thirtysomethings who favour the fresh yet low-key and laidback look.
Scarves, sweaters, T-shirts and casual jackets were featured at the company’s showing in New York recently.
However, Edun’s beige jumperstyle dress and black embellished dress looks like something that will enjoy broad appeal among women.
The laid-back look favoured by Edun appears to be a winner with Bono also who looked a million miles away from the fashionista types expected at such shows.
Attending the show last night in the Big Apple, the singer, donning his trademark shades, wore a black jacket with a grey hoodie underneath.
Edun aims to foster “trade, not aid” for Africa, by strengthening trade and jobs in developing countries. For more information, go to their website: www.edun.ie.
