Cowell to give Olly Murs own show?
Olly Murs is to star in his own fly-on-the-wall documentary to help boost his music career.
Judge Simon Cowell's record label Sony - who signed the cheeky chappy runner-up last year, despite him losing out to Cheryl Cole's act Joe McElderry - have forked out over £100,000 for the show to help boost Olly's chart bid, according to The Sun.
The one-off ITV2 show is expected to air around the same time as the launch of this year's X Factor, which begins next month, and Olly's first single Please Don't Let Me Go, which is also due to be released in August.
A source said: "Sony really want Olly to be a success so they have funded a documentary about him for ITV2.
"The idea is for fans to get to know the real Olly so, hopefully, they will buy his album."
Essex lad Olly, 26, came second in the singing talent show last year and his album is now due out in September, before winner Joe's.