Brits winners see album sales soar
Brits winners have enjoyed a massive surge in album sales just hours after the glitzy show.
The Official Charts Company said Dizzee Rascal, Lady Gaga and Robbie Williams saw the biggest sales increases after the show kicked off at 8pm on ITV.
It said Robbie was likely to see his Greatest Hits album, which topped the charts in 2004, break back into the top 75 this Sunday.
His new studio album Reality Killed The Video Star also saw sales increase and could re-enter the top 20.
Music retailer Amazon.co.uk reported sales of Florence And The Machine's record Lungs increased by 1,550 per cent in the hours following the awards, sending it to the top of the Amazon.co.uk music best-sellers chart.
Lady Gaga's triple win saw her album The Fame Monster re-enter the top 10, while Kasabian benefited from a 1,625 per cent increase in sales of their album West Ryder Pauper Lunatic Asylum.
Sales of Tongue N Cheek by Dizzee Rascal shot up by 2,400 per cent, while Robbie's back catalogue sales rose by 613 per cent in the hours after the ceremony, Amazon.co.uk said.
HMV spokesman Gennaro Castaldo said: "Each year featured Brits artists can always expect a huge lift in sales of their recordings - both in the run-up the ceremony itself and then immediately after, when their media profile is at its greatest.
"The biggest gainers are those that give show-stealing performances on the night or who grab the headlines by winning multiple awards. Such artists can easily experience a doubling or even a trebling of sales overnight, especially in these days of instant downloads, while a further boost can be expected at the weekend, when people are out shopping."