Branson 'top role model for kids'
Entrepreneur Sir Richard Branson and author JK Rowling have topped a poll of famous faces who British mothers would choose as the best role model for their children.
The Virgin boss scooped 15% of the vote while Harry Potter creator Rowling secured 11% when mothers were asked which person they would most like their offspring to grow up to be like.
Chef Jamie Oliver came third with 10%, with US president Barack Obama in fourth on 8%.
Microsoft mogul Bill Gates and Girls Aloud singer Cheryl Cole shared fifth place with 6% each.
Two thousand mothers were asked last month about their aspirations for their children, as part of the Mums' Wish List commissioned by Aquafresh to mark the launch of a new campaign to reward mothers.
The report also involved the polling of 1,000 children and revealed that in contrast 20% of youngsters aged six to 16 saw their mother or father as their ultimate role model.
A fifth of those questioned chose their parents, ahead of Cheryl Cole on 16% and footballer David Beckham on 10%.
Television star Hannah Montana polled 7% while footballer Wayne Rooney and "my teacher" scored 6% each.
Musician, M&S model and presenter Myleene Klass was the clear favourite of the celebrity mums who mothers most admire, receiving 14% of the vote.
Actress Angelina Jolie and Sarah Brown polled 8% each, ahead of actress Kate Winslet on 6%, while Victoria Beckham, Sharon Osbourne and Samantha Cameron came joint fifth with 5%.