independent

Wednesday 16 April 2014

Beyonce gets a pop art makeover

Pop Icon, Pop Art! Designed by Beyonce and Pepsi will appear in more than 50 countries

Pop star Beyonce has gone all pop art in a new collaboration with Pepsi.

The Bootylicious singer helped to design the new art work which sees her appear in an Andy Warhol inspired sequence of pictures.

Mauro Porcini, Chief Design Officer at PepsiCo, revealed: "Beyonce was heavily involved in the creative process from start to finish and we couldn't have asked for a better partner. We can't wait to share more of our collaborations with our fans in the future."

Beyonce, who is married to performer and producer Jay-Z, with whom she has a daughter Blue Ivy, recently unveiled her HBO documentary Life Is But A Dream, which gives a no-holds-barred look into her life as a global superstar.

Pop Icon, Pop Art! Designed by Beyonce and Pepsi will appear in stores and on packaging in more than 50 countries later this month.

Press Association

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