Apple looks to lure Taylor Swift away from Tidal
Apple has reportedly approached more than a dozen musicians, including British band Florence and the Machine, in an effort to sign exclusive deals for some of their music to be featured on Apple's new planned streaming service Beats.
The company is in talks with Florence and the Machine to give Apple limited streaming rights to a track from their album set to be released in June, according to Bloomberg.
Apple has also approached Taylor Swift and others about partnerships, the report said.
Apple declined to comment.
Beats Music will be re-launched in coming months and will reportedly offer a $9.99-a-month subscription for individuals and a family plan for $14.99.