Anniversary V Festival kicks off
The first chords have been struck on the main stage at V Festival, opening the event on its 15th anniversary.
Feeder were the first band on the V stage at an overcast Hylands Park in Chelmsford, Essex, while Pixie Lott started the show at Weston Park in Staffordshire.
The Virgin Media V Festival is split across two sites, with acts playing a set at one location then dashing to the other to perform the following day.
Headliners are Kasabian, who play Staffordshire on Saturday then Essex on Sunday, and American rockers Kings of Leon, whose appearances mirror that of the Leicester indie band.
Other artists on the bill include Stereophonics, Florence and the Machine, Paul Weller, Madness, Shed Seven, Ellie Goulding, Faithless and Chase and Status.
Celebrities already sipping cocktails in the Virgin Media louder lounge VIP area include Simon Pegg, Billie Piper and her husband Laurence Fox, Rupert Grint, Danny Dyer and Coleen Rooney. A-lister Drew Barrymore and her boyfriend Justin Long are also expected to attend as the pair are in the UK to promote their new film, Going the Distance.
MeteoGroup, the weather division of the Press Association, said temperatures will continue to be mild all weekend with the possibility of thunderstorms at Hylands Park on Sunday, advising revellers to be armed with both sun-tan lotion and wellies.
Tickets for the festival sold out within 90 minutes of going on sale, meaning 155,000 music lovers are expected across the two sites.
Those who were unable to buy tickets can watch the action live online, on artists' websites and at www.vfestival.com, which will stream live content from three of the festival's four stages at Hylands Park.