Studio apologises for Turtles gaffe
Published 30/07/2014 | 10:14
Paramount Australia has apologised after accidentally evoking 9/11 in a poster for the Teenage Mutant Ninja Turtles film.
The studio, using the Twitter handle @ParamountAU, uploaded a picture of the movie poster, which features the crime-busting heroes falling from an exploding building. The accompanying text read: "Check out the official poster for #TMNT in cinemas September 11!"
The post, which was later deleted, sparked controversy online for unintentionally evoking the terrorist attacks of September 11, 2001, according to The Hollywood Reporter, when people were seen on camera leaping from the burning World Trade Centre in New York.
"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia," Paramount Australia said in a statement.
"Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use."
The new film, Teenage Mutant Ninja Turtles, stars Megan Fox, Will Arnett and William Fichtner as well as the four turtles. It is directed by Jonathan Liebesman, and will be released in UK cinemas in December.