Seth Rogen and Evan Goldberg are to make a movie about the 90s battle between Sega and Nintendo.
The pair will pen the movie based on Blake Harris's book, Console Wars: Sega, Nintendo And The Battle That Defined A Generation, which documents the corporate battle that helped turn video games into a massive industry.
Seth and Evan, who are frequent collaborators, will also direct the film, reported Collider.
Sony optioned the movie rights to Console Wars despite the fact the book won't be released until later this year.
Seth and Evan have previously worked together on films such as Superbad, Pineapple Express and This Is The End.
They are also set to develop a pilot for a TV adaptation of the comic book character Preacher.