EVEN off-screen, he looks like the guitar wizard of the '60s. But rapper Andre Benjamin was being himself and not Jimi Hendrix yesterday when he ventured on to the streets of Dublin.
Based on interviews and archive materials, the plot takes place in England in 1966-67, the period when Hendrix recorded his stunning debut 'Are You Experienced'.
Experience Hendrix, LLC, the family-owned company entrusted with safeguarding the legacy of Jimi Hendrix and administrator of the music and publishing catalogue, has previously made it known that no original music or copyrights created by the star can be used in a film without its full participation.
However, the project is expected to go ahead regardless, with the film co-produced by Irish filmmaker Tristan Orpen Lynch.
Currently in pre-production, locations to be used include Bray Head Hotel, two nightclubs in Dun Laoghaire and the John Player cigarette factory on the South Circular Road.
The film going into production will be particularly welcomed by star Andre Benjamin, who remarked in 2008: "The funny thing with the biopics (is their uncertainty), I mean, it's the same thing with 'Hendrix'.
"It's kinda like, until you are on set doing it you can't say what's going on, because everybody wants to do the movie, but there are so many things that go into a biopic."
A familiar face from US police drama ' The Shield', he was cast by Madonna's ex-husband Guy Ritchie in his 2005 movie 'Revolver' while his pop hits with OutKast include the massive chart toppers 'Hey Ya!' and 'Ms Jackson'.
John Ridley, the writer behind 'Three Kings' has penned the script and will be directing.
It has not been revealed yet who will play Hendrix's bass player Noel Redding in the biopic.