'Mrs Brown' takes d'box office by storm with €1m opening
Published 01/07/2014 | 02:30
AGNES Brown is the queen of the Irish box office after taking in €1.02m in just three days.
'Mrs Brown's Boys D'Movie' is on course to become the number one Irish film of all time.
Last weekend's opening is the biggest so far this year and the third highest comedy opening of all time in Ireland after 'The Hangover 2', which grossed €1.19m, and 'Ted', which made €1.11m.
David Burke, general manager at Universal Pictures, told the Irish Independent he was thrilled with the results.
"The numbers are spectacular. We're well ahead of any other title that has opened over the last number of weeks and that's really, really encouraging," he said.
Brendan O'Carroll's creation also takes the crown for the biggest opening of all time for a local film, beating 'Michael Collins', which earned €648,928 when it opened in 1996, and 'Angela's Ashes', which made €641,292 in 1999.
It is now believed that 'Mrs Brown' could take the all-time record for an Irish film at the Irish box office.
"Based on the figures that we're seeing, there is no reason why 'Mrs Brown's Boys' wouldn't surpass 'Michael Collins', 'Angela's Ashes', 'The Guard' and 'The Wind that Shakes the Barley'," said Mr Burke.
"The movie has been so popular because the character is loved by everyone; the TV series and the live shows are enormously popular; there is an incredible fan base there who just want to see Agnes on the big screen," he said.
The figures represent 19.2pc of the Irish and UK box office total.
"Traditionally the box office in Ireland would be the equivalent of up to 10pc or 12pc of the UK, so to almost double your market share speaks volumes of the love that Irish audiences have for the character," said Mr Burke.
The Irish Film Board said it was happy with the figures and was delighted to see Universal Pictures supporting and releasing Irish films.
"'Mrs Brown's Boys' showcases the great work being produced by Irish creative talent," said James Hickey, chief executive of the Irish Film Board.
'Mrs Brown's Boys' also dominated the UK market, taking an overall €5.3m in its opening weekend.