Friday 9 December 2016

Zoolander 2 trailer sets new record for most successful comedy trailer launch with 52 million hits

Published 28/11/2015 | 14:44

Ben Stiller and Owen Wilson in Zoolander 2
Ben Stiller and Owen Wilson in Zoolander 2

The trailer for Zoolander 2, the long, long-awaited sequel to the brilliant 2001 comedy, has set a new record for the most views of a comedy trailer in one week.

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The trailer, which features the return of Owen Wilson and Ben Stiller as well as new faces including Bendict Cumberbatch and Justin Bieber, has racked up more than 52m hits since its release.

Benedict Cumberbatch's portrayal of a gender-fluid model has angered some viewers
Benedict Cumberbatch's portrayal of a gender-fluid model has angered some viewers

This lamps the previous record of 49m set by Dumb and Dumber To.

Unfortunately, in Dumb and Dumber To's case this didn't translate into box office success.  Let's hope it's a different story for Zoolander 2.

The trailer has already caused controversy thanks to Cumberbatch's trans model character, which some people feel is insulting to the trans community.

One campaigner said it is the modern day equivalent of 'blackface' for the trans community.

The film, directed by Stiller and written by Justin Theroux, will see Hansel and Derek return to modelling.

As well as familiar faces Stiller, Wilson, and Will Ferrell, newbies Kristen Wiig, Penelope Cruz and Olivia Munn will also star.

The film releases in February next year.

 

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