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Tuesday 23 September 2014

Transformers: Age of Extinction set to overtake Avatar as the No.1 film of all time in China

Published 07/07/2014 | 11:26

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Actors Mark Wahlberg and Li Bingbing attend the Transformers: Age of Extinction press conference at Ritz Hotel on June 30, 2014 in Berlin, Germany.
Actors Mark Wahlberg and Li Bingbing attend the Transformers: Age of Extinction press conference at Ritz Hotel on June 30, 2014 in Berlin, Germany.
Director Michael Bay, Jack Reynor, Nicola Peltz and producer Lorenzo di Bonaventura pose for photos beside a Bumblebee Autobot at Pangu Hotel in Beijing, China.
Director Michael Bay, Jack Reynor, Nicola Peltz and producer Lorenzo di Bonaventura pose for photos beside a Bumblebee Autobot at Pangu Hotel in Beijing, China.

Transformers: Age of Extinction has hit $200m in China and is on course to knock James Cameron's Avator off the top spot as the top grossing film of all time in the country.

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Avatar grossed $221m in China in 2010 whilst Transformers has hit over $212m already, making China its biggest market, followed by North America.

In North America, however, the film is lagging behind the last two installments in the franchise.

The US experienced the worst Fourth of July box office in years - sales were down 44% on last year, when Despicable Me 2 and The Lone Ranger opened.

Director Michael Bay's success with Transformers in China has been linked to the fact that the film is a co-production between Paramount and Chinese studios and had the same release date Stateside as in China.

The film also features several Chinese actors, scenes set in China, as well as Chinese product placement. 

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