Studio apologises for controversial 'Teenage Mutant Ninja Turtles' tweet
Paramount Pictures has apologised for tweeting a promotional poster for the upcoming revival of 'Teenage Mutant Ninja Turtles' which depicted the characters falling from a burning skyscraper with the film's Aussie release date, September 11.
The Australian office of the studio was responsible for the tweet which immediately sparked backlash on the social network.
"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia," Paramount Australia said in a statement.
"Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use."
The tweet was then removed and all references to the offending poster disappeared from its Facebook page.
True to the original cartoon, Michael Bay's film is set in New YorK City so action sequences on skyscrapers inevitably evoke reminders of the horrifying events of 9/11 and the collapse of the World Trade Centre towers.
'Teenage Mutant Ninja Turtles' stars Megan Fox and William Fichtner and will be released in Ireland on October 17, and the US on August 8.