Seth Rogen's 'Sausage Party' took 10 years to make... blame it on the pranks
Sausage Party was almost ten years in the making, Rogen has admitted.
Many executives found themselves in fits of laughter when the movie premise was put to them, (the plot focuses on animated food in a supermarket that come to realise that their fate is to be eaten.) Yet Rogen and his comrades were repeatedly rejected, possibly due to their reputations of tending not to take themselves too seriously.
The actor has certainly personified his image as the boisterous, Canadian funnyman with his recent turn at pranking unsuspecting shoppers in a New York supermarket where he placed talking food items throughout the aisles and voiced the irritated items from behind the scenes.
To promote awareness of his latest film, in a Punk'd style format, Rogen is seen hollering into a microphone reincarnated as the voice of food items on shelves while he laughs at the surprised reactions of customers displayed on screen.
With camera’s cutting to and from the prankster, we catch glimpses of talking cantaloupes with their drooping eyes, shouting out ‘leave me alone!’ in Rogen’s infamously rugged voice, to understandably petrified customers.
Breads, sausages and cantaloupe’s have been transformed to include eerily accurate human features to catch unsuspecting customers on their weekly shop. Some shoppers exercised their power and turned Rogen’s prank on him by picking up an edible piece of bread and muttering ‘this is your mother,’ while looking directly at Seth Rogen’s bread avatar.
Seth Rogen’s decade-long dedication to the expletive-ridden and raunchy R-rated genre has continued with his latest offering, Sausage Party. His penchant to prank and draw in the laughs will be demonstrated with his first promising animated comedy.
The deliberately daring title is only a glimpse of the animated film that has rocked the longevity potential of rival Suicide Squad, with an opening weekend of $33 million and an 82 percent ‘fresh’ rating on Rotten Tomatoes.